November 19, 2014


Capsule, located in the Yorkville neighborhood of Toronto, offers a massive selection spanning two locations, one dedicated to exclusive apparel brands like Denim by Vanquish & Fragment and Fundamental Agreement Luxury, the other solely to the most hard to find kicks out there, and boasts a well curated assortment of lifestyle products to boot. Thanks to new brands and products dropping on a weekly basis in-store, and to its well informed and helpful staff, Capsule is always a step ahead. We got to ask manager Eric Lee a few questions about Capsule to learn a little more about the shop.


How did Capsule come about and when?

We first opened Capsule as a clothing store in the outskirt of Toronto back in 2003 but we moved to our current neighbourhood of Yorkville in 2006 and added footwear. In 2013, we decided to divide the footwear and clothing store and opened a new location just for footwear. 


How big are your stores?

We currently have 2 locations. One is a footwear store and the other a clothing store


What's the neighborhood like?

I'd say Yorkville is a posh district with a lot of stores to shop.


What types of things do you sell at Capsule?

We sell footwear, street wear and accessories from various brands.


What makes Capsule special or unique?

We try to carry brands that no one else has and is unique to our store only. 


Any big changes coming up that people should know about?

A lot of new clothing brands will be coming to Capsule in the upcoming seasons.


What types of music do you play in the store?

We enjoy all types of music but we mostly play hip hop/R&B such as Kanye, MF Doom, Lauryn Hill, Sade, John Legend, etc.


Are pets welcome in your store?

Yes they are but at times there are pets that smell really bad because the owner hasn't washed it for a while. Then they stink up the whole store which we dislike. 


Do you have a favorite scent (anything goes from perfume to apples)?

I actually like most of the scents. I will say my favorite scent is OZO.


If your store was a reality TV show which one would it be like?

If we had to pick one probably pawn stars.






#108-29 BELLAIR ST




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November 05, 2014


Eden is our favorite kind of shop: the kind that emerged from a lifetime of planning and development that wasn't necessarily aimed at launching a store, but was all integral to its creation in the end. It's the kind of store where the owner, Jennifer, looks carefully across the world for unique products that will make you feel good, but maybe looks even more closely at ideas from her customers whose input actually shapes the store. Eden is built on passion for connection, for curating, and helping you find just what you need to make your days a little more pleasant.

How did eden come about and when?

I’ve always been a lover of fragrance, candles and pampering products and often dreamed of having my own shop. Just like in the movie Practical Magic.

When I was little I loved playing store and often ran garage sales for my mom. I went to work at our local department store, Younkers, at age 16 and continued to play shopgirl all through high school and college. Following college I moved to Des Moines to work in the buying office, where I would meet my future husband, John, who worked in the advertising department. That job went away when in late 2002 Younkers merged with Saks, Inc. This was my chance. I never had the guts to leave my job on my own so the push out the door is exactly what I needed to follow my dream. eden opened 6 months after losing my job.

Our first shop opened on June 6, 2003, at the corner of E. 5th and Grand Avenue. 


How big is your store?

1400 square feet from front door to back door.


What's the neighborhood like?

eden is in a neighborhood called The East Village which sits at the foot of our State Capitol. This is such a gem of a neighborhood for Des Moines, bursting with niche locally owned boutiques and restaurants. It continues to grow organically and is becoming this wonderful little self-sufficient community. I feel so fortunate to be a part of it all.


What types of things do you sell at your eden?

We have a well-edited assortment of bath, baby, and home products at eden with a focus on pampering products like soap, lotion, bubble bath, perfume, and candles with a very unisex appeal. 


What makes Eden special or unique?

eden didn’t happen over night. We’ve grown very organically over the years adding lines as we get feedback from people. I strive to carry products that are hard to find in the Midwest that you’d normally have to travel to a larger market for. There’s a story behind most of the pieces in the shop, which people seem to appreciate. One of the laurel lamps was my mom’s from the 1970’s. We’ve tried hard to blend mid century modern pieces like saarinan tables and our Eames compact sofa with pieces we’ve found thrifting in Des Moines. Two of our prize pieces - the chandelier and check out counter were salvaged out of our downtown department store's (Younkers) tea room. 


Any big changes coming up that people should know about?

There’s a loft space above our shop that has been vacant for 30 years that we are finally starting to renovate. We hope to open it up for special events… First Friday parties, etc.


What type(s) of music do you play in the store?

We often turn to Songza playlists. You’ll most likely find us listening to Indie Folk & Americana on any given day.


Are pets welcome in your store?

Absolutely! We keep a doggy water bowl outside the shop as a sign that furry friends are welcome. 


Do you have a favorite scent (anything goes from perfume to apples)?

I’m a woodsy, campfire, incense, patchouli girl at heart. Basically I’m a bit of a tom boy. I’m a big fan of L'Occitane Eav des Bavx. 


If your store was a reality TV show which one would it be like?

The Real World : Des Moines

418 E 6TH ST

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September 10, 2014


We interviewed Amy Renee from Nouvelle Nouvelle, a cozy shop located in Vancouver's coolest neighborhood. There's a balance they strike between the more rough and tumble, boundary pushing brands they carry and the softer, earthier, more pretty things also available, all in a small space that normally plays old hip hop, that works very nicely. The shop has a very modern and very inviting feel to it, and the breadth of their selection ensures that there's something for everyone. On top of that, Amy and Noah know all the best places for chow in Vancouver, so if you're ever in their hood (Gastown), stop by and ask them for food recommendations. You can tell them Blackbird sent you.

How did the Nouvelle Nouvelle come about and when?

Noah (my boyfriend and co-owner of NN) and I used to travel a lot and each city we visited had such unique and beautiful independent lines and designers that we couldn't find in Vancouver. In 2007 we opened our doors. 

How big is your store?

800 square feet

What's the neighborhood like?

Gastown is a neighbourhood full of creatives - with many small boutiques, design companies and great restaurants. Most of Vancouver is glass towers but Gastown has kept it's original details, with it's low brick buildings and narrow streets.

What types of things do you sell at Nouvelle Nouvelle?

Our focus is on independent, up and coming lines. We carry clothing for men and women as well as fragrances, candles, soap, paper goods and interesting gifts.

What makes Nouvelle Nouvelle special or unique?

The selection! We work hard to fill our shop with items that are exceptional and beautiful and that can't be found in every other shop in the city.

What type(s) of music do you play in the store?

It depends on who's working but usually lots of hip hop and dub.

Are pets welcome in your store?

Definitely - we bring our little old bulldog, Lily to work everyday. So many of our customers live in the neighbourhood and bring their dogs with them to shop - we love it!








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March 20, 2014


If you are in New York City between March 11th - May 24th you've got to check out the iBoutiques concept shop.
NEW YORK, NY 10002

iBoutiques is an innovative new company that's aimed to promote the best up-and-coming brands. At an iBoutiques pop-up, you use your smartphone to scan products, get more information, and place your order. Everything you purchase at iBoutiques or at home through the iBoutiques website is shipped to you, so no hauling bags around all day.

 The best part, we think, is that Blackbird incense, perfume, soaps, and shaving products are all now available to sample and experience, in a streamlined shopping experience in person! 

Stay tuned for exciting events and projects coming soon from Blackbird and iBoutiques. In the meantime, head down today to check out the beautiful displays and get to know the full Blackbird collection. We're talking to you, Manhattanites!

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November 05, 2013


We interviewed Aimee and Joel, owners at Prism AND Cairo, two of the best stores in Seattle. Prism is the one that carries Blackbird currently, which we're happy about because they're just down the street from the old Blackbird location and they do a fantastic job repping Blackbird. Cairo, which doesn't get talked much about in their interview, is also a must-visit locale not only for shopping purposes, but also because they are constantly putting on some of the Badddest (note capital B, three d's) shows for up-and-coming artists around. These guys are an asset to the community!!

How did the Prism come about and when?  
Each of our stores has been an extension and growth on previous shops/ideas. Prism was born directly out of a desire to streamline a shoppers experience by offering a highly curated store, without boundaries. Even in the year we've been open we continue to expand the concept and product scope of the shop, that's something that's very important to us (to not get pigeonholed as this or that).  

What's the neighborhood like?  
Ballard?  It's amazing... it's a small town inside of a big city. We didn't consider any other neighborhood in Seattle for Prism, we felt like the mix of historic & young professional work force would appreciate our vibe... so far, so good!

What types of things do you sell at Prism?
Things you buy as presents for other people, then keep for yourself.

What makes your store special or unique?
It's been an organic process.  As shop owners and artists ourselves we don't hinder our ambitions, or concepts of what "retail", or "boutiques" should look/feel like...  Therefore I think people find themselves inspired when shopping with us.  We are excited about this stuff, we want you to be too.

Do you have a favorite scent (anything goes from perfume to apples)?
Woodsy / Earthy / Smoke / Campfire / Tobacco / Musky / Vetiver 

What type of music do you play at Prism?
That depends on who is working. Usually something pleasant / soothing / makes you feel like the world you live in is magical /  exciting / beautiful / thrilling.

Are pets welcome in your store?

Blackbird Products Stocked: Incense, Perfume, Scarves, Aftershave, Shaving Oil, Black Licorice Hand Soap, Beard Oil

And they throw a good party.






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October 08, 2013



We interviewed Kahana Kalama, co-founder of Aloha Sunday, a men's and women's fashion and lifestyle boutique located down in San Diego with an intelligent but laid back, surf-driven aesthetic. We're fully onboard with their ethos ( to quote one bit, "life as Holiday is more about perspective and intent than happenstance,") and we're really excited they're stocking our products.

How did Aloha Sunday come about and when?
The initial idea for Aloha Sunday was ultimately to create a resort inspired collection based around the notion of dressing for occasion.  But we understood that a smart retail presentation is key in telling the story. So we set out to create a physical space that really embodied the concept of Aloha Sunday. 

We gravitated towards a multi-brand concept to be able to work with brands that complimented our ethos. We wanted to partner with companies that shared our values and commitment to ethical manufacturing and well-designed products with a story (like Blackbird).  

Having spent a lot of time in the fashion industry we realized that there were a lot of designers and makers creating amazing things that weren’t being distributed at all in Southern California.  We wanted to fill that void.

How big is your store?
Roughly 800 square feet, however within the next couple of months we plan on expanding to a space that would double our floor space.

What's the neighborhood like?
We’re located in a neighborhood just inland from downtown San Diego called North Park. As an avid surfer from Hawaii, people have a hard time understanding why I would live 15 minutes from the coast in San Diego, but the truth is I’ve lived here for the past 5 years and I absolutely love it.

North Park is an up and coming neighborhood consisting of a diverse and conscientious community that really understands quality.  North Park is home to some of the best restaurants, bars, breweries and coffee shops in San Diego.  We love the people here.

What types of things do you sell at Aloha Sunday?
In addition to carrying the entire collection of Aloha Sunday, we stock around 35 brands whose offerings range from clothing and grooming products to home goods.  We’re surfers at heart so we also do carry a tight collection of premium surfboards and surfing accessories.  We also have a small selection of women’s clothing and bathing suits.

What makes Aloha Sunday special or unique?
It’s definitely all about the experience.  Our goal is to be as personable as possible.  San Diego isn’t necessarily known for its well-dressed men.  However, we realize that a lot of guys are open to dressing a little better if they could be introduced to quality options in a comfortable setting that lacks pretense.  

We also carry a lot of brands that you can’t find south of LA.

Any big changes coming up that people should know about?
Within the next couple of months we’ll be expanding our current store and adding a second location in North County San Diego.

What type of music do you play in the store?
It really depends on our mood… However, we really like anything that makes us feel like we’re on vacation. Typically this consists of a lot of jazz, Bossa Nova, rock and Hawaiian music from the 60’s and 70’s.  Check out our Sunday Soundtracks ( to get a glimpse into our musical preferences.

Do you have a favorite scent (anything goes from perfume to apples)?
I’d have to say the smell of rain in the summer.  Growing up on the east side of Hawaii I became very accustomed to sporadic afternoon showers.  Anytime I smell the scent of rain hitting hot asphalt it reminds me of home.

Blackbird products stocked: Incense, Aftershave, Shaving Oil, May 18th Soap Sets, Black Licorice Hand Soap (bathroom exclusive)




(619) 269-9838



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