BLACKBIRD ON MR MAGAZINE

Some better men’s boutiques are already hip to the grooming game, with dedicated areas offering everything from shaving and sunscreen products to lip balms and beard oil. Seattle men’s store Blackbird eschewed apparel entirely in favor of grooming products and department stores invariably locate their beauty business immediately behind their revolving doors. While there are certainly still some men who think of primping as a primarily feminine pursuit, the return of barber-shop culture, and burgeoning online subscription services like Birchbox prove they can be taught. And there’s still room for growth.